Benji Hughes: Concert Poster & Tickets

I usually get pretty excited any time Fred  Champion, owner of CD Alley, brings me a project for two reasons; one being the project will be music based with limitless creative freedom, and two; free vinyl records. I guess they are not technically free, but sometimes the need to collect records overwhelms the need to eat.

I started this poster with no direction from the client except for a text document with the dates, times, and performers. Benji Hughes was booked for two nights so I wanted to come up with a way to graphically represent this. I drew Benji using a Wacom tablet, duplicated and flipped it, and used cyan and magenta to brand the two nights. This branding carried over to the tickets.  Depending on what night you were going to related to the color of ticket  you got.

The front of the tickets were print on matte card stock paper while the backs were printed on a silver metallic paper. The two sides are bound with archival adhesive.

he original plan was to play with the idea of opposites. Even though Benji Hughes was performing two nights in a row I wanted to visual depict that each night would be different; that you should buy tickets to both nights. The first draft used the night and day theme. I started design a poster that could be cut in half  as well as stand on its own. When I took a step back from the computer I realized that this may be to ambitious. while I still like the idea, I feared the poster would be confusing; That it lead to the idea one was starting at night and the other was during the day. At this point my Wacom was still new to me, I had yet to use it on a substancial project and this seemed like the prefect chance. I began Illustrating Benji and took a more subtle route on the idea of opposites by adding opposing colors: cyan and magenta. The illustration was duplicated and flipped in the layout to once again draw attention to the event occurring on two separate nights.